RealX

Project Overview

realX is a student super app based in Qatar, offering students exclusive discounts across food, coffee, and entertainment brands, backed by a unique cashback system. This case study covers the ongoing video and media production work — promotional campaigns, social content, and event coverage — that helps realX connect with students and showcase its vendor partnerships.

Portfolio :

RealX

Category :

Video Production

,

Media

Date :

Ongoing

Industry :

Student Discounts, Fintech

Deliverables :

Promotional Video, Social Media Content, Event Coverage

Project Goal's

Produce promotional video content that connects with a student audience

Keep a consistent stream of social content as the app and its partner list grow

Capture real events and campus activity, not just polished studio shoots

The Challenge SWOT Breakdown

Strengths

A genuinely useful product for students and an expanding list of vendor partners to feature.

Weaknesses

A constant need for fresh content to keep pace with new offers and partnerships.

Opportunities

Room to build a media library that grows alongside the app across Qatar.

Threats

Content that feels repetitive or overly polished risks losing student attention.

Our Approach

Promotional Video Production

Producing promo and social videos built around realX's cashback and discount campaigns.

Social Media Content

Ongoing short-form video and photo content tailored for realX's social channels.

Event & Brand Coverage

Filming and editing coverage of realX events and vendor partnerships as they happen.

Ongoing Media Partnership

Continued, evolving video and media collaboration with realX as the app grows.

By the Number

Ongoing

Active video and media partnership with realX

Qatar

Reaching students across the country

Multi

Vendor partnerships covered across food, coffee & entertainment

The Outcome

The video and media content has helped realX put a real face on its student discount offers and cashback system, keeping students engaged with new vendor partnerships as the app continues to grow across Qatar.